Green Mountain has just announced that they are taking over Timothy’s World Coffee for the price of approximately $157 million USD. The purchase includes rights to the brand Timothy’s as well as all their wholesale business, but not their retail operations. Green Mountain Coffee, a giant in their industry, has been working on the deal with Timothy’s ever since Timothy’s became a licensed K-Cup distributor. Along with the coveted Timothy’s brand, Green Mountain will also be collecting the brands Kahlua ® Original and Emeril’s K-Cups. Not only does Green Mountain rejoice in purchasing an already-successful-business, but along with the trademark name, Green Mountain will also have the rights to Timothy’s Coffee roasting facility in Toronto, Canada, creating Green Mountain’s geographic expansion as well as a strong presence in the Canadian region.
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Tags: buyout, General Coffee, green mountain, timothy's
