Starbucks has been a contender in the single serve coffee market through their partnership with Tassimo TDISCS. Truly this has saved consumers money and Starbucks produced some pretty nice combinations. Their Starbucks Africa Kitamu TDISC has been a best-seller for Tassimo and the Starbucks Cappuccino Primo has quickly moved up the ranks. Tassimo offers a Gevalia Cappuccino TDISC combination that gives consumers a nice choice between cappuccinos. Recently, Starbucks has taken measures to expand their product offerings even further by creating a line called VIA, single serving sized packages of instant coffee. They claim the instant coffee is just as good as their fresh brewed, which leads me to wonder if the instant coffee is really that great or their brewed coffee…really isn’t. No offense to Starbucks, but it seems they are sacrificing quality for sales. We’ll just have to see how long VIA stays around to be proven right or wrong.
Related posts:
- Top Ten Tassimo TDISCs of 2009
- New Tassimo Starbucks TDISCs on CoffeeRocket.com!
- Tassimo Gevalia Espresso TDISC Review
- Tassimo Releases Tassimo PRO for Small Offices
- Tassimo Gevalia Caramel Latte Macchiato TDISC New to CoffeeRocket.com
Tags: instant coffee, starbucks coffee, starbucks TDISCs, starbucks via
