With an already successful response to their upgraded Tassimo T-45 coffee machine model after a change in manufactures, Tassimo decided they were ready for an even further upgrade. This month they released the T-65, which is very similar to the T-45, but includes a couple new features that will allow them to break into more diverse markets.
Beginning with a new LCD screen above the already familiar start button, the new multi-lingual (English/German/French/Italian/Spanish) feature will allow Tassimo to distribute product in new areas without having to add specifications in order to localize each machine. An innovative and futuristic marketing plan, they are creating a supply for a demand that’s quickly approaching. The screen displays digital step-by-step instructions or reminds the user that it’s time to refill the water tank. Overall, a useful feature for the first time user who doesn’t know where or when to insert the T-Disc.
In addition, they have also added three bright lights directly below the brewer to illuminate the drink being made. It’s a small feature, but in a dimly lit room it gets quite a reaction.
Although the T-65 is very similar to its predecessor, the T-45, its new additions prepare Tassimo for extraordinary success in building a bigger market segment. Good luck to them. We’re always looking forward to new features and upgrades. Available now at CoffeeRocket.com.
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Tags: CoffeeRocket.com, press release, single cup coffee maker, single serve coffee machine, t-45, t-65, Tassimo, tassimo upgrade
